Okunoto Coast

Okunoto (奥能登), located in the northern part of the Noto Peninsula in Ishikawa Prefecture, Japan, is a remote and rugged region celebrated for its unspoiled natural beauty, traditional fishing villages, and distinctive cultural experiences.

The landscape of Oku-Noto is characterized by its dramatic coastline, with towering cliffs, secluded coves, and panoramic views of the Sea of Japan. The region is home to several natural parks, including the Noto Hanto Quasi-National Park and the Notojima Quasi-National Park, offering opportunities for hiking, camping, birdwatching, and other outdoor activities.

One of the main draws of Oku-Noto is its charming fishing villages, where visitors can immerse themselves in the traditional way of life that has been preserved for generations. Wajima (輪島) is known for its morning market and lacquerware craftsmanship, while Suzu (珠洲) offers a unique blend of history and nature. Notojima Island (能登島), connected to the mainland by a bridge, is another popular destination with diverse attractions, including the Notojima Aquarium and the Notojima Glass Art Museum.

Oku-Noto is also renowned for its vibrant cultural traditions. The Wajima Morning Market (輪島朝市), held daily, is a lively hub where visitors can purchase fresh seafood, local produce, and traditional handicrafts. The Noto Kiriko Festival (能登キリコ祭り), a series of festivals held in different locations throughout the peninsula, is a spectacular display of giant illuminated floats (kiriko) and traditional music and dance.

Other cultural experiences in Oku-Noto include visiting historical sites like the Sojiji Temple, a former Soto Zen temple with a rich history, and the Kiriko会館, which exhibits the impressive kiriko floats used in the festivals. Visitors can also try their hand at traditional crafts like Wajima-nuri lacquerware making or enjoy the local cuisine, featuring fresh seafood and unique dishes made with local ingredients.

Okunoto’s blend of natural beauty, cultural richness, and warm hospitality makes it a captivating destination for travelers seeking an authentic and off-the-beaten-path experience in Japan.

Getting there

By Car:

• The most convenient method
• National Route 249 runs along the coastline

Public Transportation:

• Buses are available, but service is infrequent

From Kanazawa:

• Renting a car and driving is the best option
• Car rentals are also available from Wakura Onsen

From Noto Airport:

• Car rental companies are available at the airport
• Furusato Taxi Shuttle Bus is available (reservation required)

Links and Resources

Ministry of Land, Infrastructure, Transport and Tourism Hokuriku Regional Development Bureau

https://www.hrr.mlit.go.jp/road/hokuriku-fukeikaidou/route/okunoto.html